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Top reasons why location is so important in mobile ad campaigns

November 13, 2012

Does the mobile package you offer your retailers include a store locator (you know, one of those groovy maps that shows where to find their favorite brands)?  According to Millennial Media’s November S.M.A.R.T. report (2012), there are a few compelling reasons why it should:

  • 55% of Retail and Restaurant Advertisers indicated driving in-store traffic as one of their campaign goals.
  • 44% of all Retail and Restaurant campaigns use a store locator in the mix.
  • 61% of Retail and Restaurant Marketers use location-based targeting to drive in-store traffic.

If your goal is to drive traffic to your advertisers’ locations, then a map is your best bet to get them there.  Classified Concepts helps newspapers across the country with their mobile, online and print location based products for Retail, Entertainment, Real Estate, Auto and Garage Sale categories.  Learn more from us at

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