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A picture is worth a thousand words

March 26, 2013

In today’s competitive advertising market, newspaper ad representatives need to be the resource that their advertisers can’t do without. This means understanding their business and providing them with helpful information in addition to helping them with their marketing campaign.  Sharing helpful tips with your advertiser will undoubtedly aid in the sales process.  One example of this is in the real estate arena:

– Taking and sharing photos increases the sale price of a home

  • Interior photos by 3.9%
  • Exterior photos by 1.9%

– While adding photos can increase the sale price of a home, it will actually result in a longer sales cycle. This is because there is more for potential buyers to sort through. This also helps to deliver a more qualified and interested buyer.

– Brokers and photographers agree that the most important thing to do when selling a home is to de-clutter and de-personalize the home.

Are you currently supporting this information by offering your Real Estate Advertisers the ability to easily add photos to their campaign? At Classified Concepts, we specialize in supplying our newspaper partners with multimedia programs to help their advertisers sell more homes at a higher price. Contact us today to find out more about our print, online and mobile application solutions!


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