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Newspapers are not at a loss for words!

January 29, 2013

Over the past 9-ish years, major newspapers have decreased the length of the average article by as much as 86%. Of course, this type of change doesn’t just happen without reason. Many papers are realizing the behavioral tendencies of their readers and understanding how to best serve the valuable information they yield. Understanding that readers only spend about 20 minutes engaged in their product is key.

So what about your advertisers? Do you understand what they expect? Do you know how to keep them coming back for more? Ask them.

 

Classified Concepts creates compelling mobile, online and print campaigns to keep readers engaged and advertisers happy! Find out more.

 

For industry news and fun tidbits, follow me! @aprildauzat

 

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