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Mobile local ad spend to hit $5.8B in 2016

November 5, 2012

We knew it was coming. The day when mobile ad spend would surpass the $5 billion dollar mark. Well, according to a report out today from BIA/Kelsey, total mobile local ad spend will hit $5.8 billion in 2016 compared to $1.62 billion just last year.

“Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns,” Michael Boland, program director, mobile local media, BIA/Kelsey, said in a release.

So the question is not if or when, but HOW you will leverage this area of potential revenue growth? As you make plans to keep current readers engaged and grow younger audiences through mobile innovation, remember that Classified Concepts can help! We deliver top notch mobile applications for Open Houses, Rentals, Garage Sales, Entertainment, Shopping and more! Ask us about our mobile site directories as well!

– The Denver Post is expecting over $300,000 in incremental revenue for 2012 with just ONE of our Real Estate programs.

– The Napa Valley Register went from being down 3% YOY to +2% YOY and credits our Real Estate program.

– The Pittsburgh Tribune saw an increase of 18% in overall revenue for Garage Sales when compared to the year prior.

LET US HELP YOU!

http://www.classifiedconcepts.com or email us for more: info@classifiedconcepts.com

 

Follow me on Twitter for industry news @aprildauzat

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