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Tomorrow is 8/11. Hey! That’s National Garage Sale Day!

August 10, 2012

The Garage Sale category is still owned by newspapers. Readers love the ease of perusing through the mobile, online and print editions-chock full of garage sales, hoping to find their next treasure at a reasonable price. This weekend is THE weekend for garage sales. Is your newspaper positioning itself to be THE destination for eager garage sale shoppers, not only this weekend, but all season long?

Many of our clients like to think of their garage sale program as so much more than just garage sales. They include events that truly bring a community together and keep readers engaged and coming back for more! Incorporating things like farmers markets, festivals, bazaars, and other seasonal entertainment. The reader can then get additional description, route out directions, and even share these events via the mobile application.

And let’s not forget that there’s money to be had in this category. The first year our partners launch our program, they see an average increase (yes, increase) of 15% in overall volume and an 18% increase in revenue when compared to the year prior. Not to mention the great opportunity to incorporate sponsorships to see an even higher ROI.

Here’s what some are saying:

“We achieve the ROI necessary to truly call this program a success…Nobody else can provide an interactive experience for readers and advertisers like Classified Concepts can.”

— Michelle Ackerman – Director of Advertising, The Gazette, Colorado Springs, CO

“From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool that the market now, cannot live without. Whether you search your Garage Sales in print, online or now on our Garage Sale mobile app we have the audience and the tools for them to continue to make Garage Sale-ing fun and profitable for all.”

–Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT


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