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Lookin for love in all the wrong places

June 27, 2012

As a previous Ad Manager at a major daily newspaper, one of the most important things I taught my sales team was that in today’s world, you have to be a heck of a lot less of a sales person and a whole lot more of a multi-media consultant. Being educated on and helping advertisers understand where they need to spend their money in order to gain the highest ROI possible is KEY for a sales representative; even if it means that the revenue gained might be a little less in the short-term. The long-term effects are what should really matter to the advertiser and the media company.

A recent study revealed at the Wall Street Journal’s D10 conference states that people spend more time engaging in mobile devices than reading print, and yet, print accounts for approximately 25% more ad revenue than mobile. So does this mean that advertisers are slow to adapt to new technology, or perhaps that ad reps are afraid to make the transition? Either way, the end result for all involved will be less than valuable. Advertisers will not get results they need, and media companies will lose advertisers…and revenue.

If your challenge is that you don’t have engaging mobile programs, no problem! We can help. Classified Concepts helps multi-media companies stay ahead of the technological curve with Real Estate, Private Party, Automotive and Retail solutions in print, online and MOBILE. Check us out!

For industry news and fun tidbits, follow me on Twitter @aprildauzat

 

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