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Mobile: Recognizing the Opportunity

June 7, 2012

A recently released article written by’s Bryce Moore points out some key points that newspapers need to take into consideration when strategizing, creating and launching new platforms. Specifically the fact that media companies, while always transforming based on the needs of advertisers and audiences, don’t do it in the most effective way possible.  For example, a number of years ago decision makers who were rooted in print media were told they needed to tackle this new beast called the internet. In many cases, advertising managers and editors needed to transform into the expert in a world in which they had absolutely no experience. The same is to be said today. Mobile users are among the most finicky, so perhaps it’s better to partner with a trusted company and leave the development to the experts.

Classified Concepts has mobile applications, print, and online programs for all advertising verticals. From Garage Sales, Real Estate and Rentals to Shopping and Entertainment, we’ve got you covered! For more information, contact us at

For industry news and fun tidbits, follow me on Twitter @Aprildauzat

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