Mobile: Recognizing the Opportunity
A recently released article written by NetNewsCheck.com’s Bryce Moore points out some key points that newspapers need to take into consideration when strategizing, creating and launching new platforms. Specifically the fact that media companies, while always transforming based on the needs of advertisers and audiences, don’t do it in the most effective way possible. For example, a number of years ago decision makers who were rooted in print media were told they needed to tackle this new beast called the internet. In many cases, advertising managers and editors needed to transform into the expert in a world in which they had absolutely no experience. The same is to be said today. Mobile users are among the most finicky, so perhaps it’s better to partner with a trusted company and leave the development to the experts.
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