The Columbus Dispatch – thinking smart.
In September, 2012, the Columbus Dispatch will be the first newspaper in the world to launch what they are calling a “Smart Paper”. The broadsheet newspaper will change their format to deliver news in a way that younger audiences are becoming more accustomed to. This new size will be roughly the size of the average tablet, including the ever popular iPad. “This is not a redesign, we’ve done those before. This is a re-imagining of the newspaper” said Ben Marrison, Editor of the Dispatch.
So, why is the Dispatch making such a significant change? For many reasons. The new layout will mean less print and a 30% faster press time, allowing for extended deadlines and increased sales time. In addition, advertisers will have their choice of more prominent ad positions and color capabilities; even the opportunity to have their own section.
The Columbus Dispatch is excited about the launch of the “Smart Paper”, and advertisers can’t wait to participate. “The new format appears more user-friendly and comfortable; the pictures also look more dominant.” – Ashley Furniture
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