BIA/Kelsey predicts that mobile local search volume will surpass desktop local search by 2015
A study done by BIA/Kelsey states that mobile search revenue will grow at a compound annual growth rate of 160.4%, from $400 million in 2011 to $3.2 billion in 2016. Over the same time span, desktop local search revenue will grow only 12.1%, from $5.7 billion to $10.2 billion.
Analysts say that while mobile local search volume will exceed its desktop equivalent, ad dollars will remain lower. Newspapers need to have solid plans in place to monetize and grow revenue streams associated with mobile… well before the ship sails.
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