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Shopping and Entertainment Apps

March 9, 2012

Thank you to all who attended our “Shop Local Mobile App – For Everything Local” webinars this week! If you were unable to attend, don’t worry! I’ll be posting the video soon. For a 1:1 demo, contact me directly at

I loved hearing the great questions and feedback from the attendees. One comment that came up was in how newspapers are challenged with educating their advertisers (especially smaller businesses) with the importance of mobile. If this is a challenge for you as well…allow me to help by arming you with some insightful shopping/mobile statistics.

-Nearly 323 Million Americans are mobile users
     -90% are sending/receiving SMS & MMS
-Apps have been downloaded 10.9 billion times in the last 3 years. Demand for download mobile apps is expected to peak in 2013. (So NOW is the time to engage readers BEFORE your competitor does!)
-65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
-67% of consumers will use their smartphones to find store locations, 45% to read reviews, 45% to shop/browse, 41% to find and use coupons. 35% will access social media (Source: Deloitte’s 2011 Annual Holiday Survey)
-24% of U.S. adult iPhone users and 21% of Android users have used a shopping mobile application in the past three months (Source: Forrester)
-Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
-1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011)
-In the US, 25% of mobile web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the web.
For more industry news and fun tidbits, follow me on Twitter @aprildauzat
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