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It’s HERE!!!

February 20, 2012

You asked for it, and we delivered! Newspapers are putting many resources behind becoming THE destination for shopping and entertainment needs in their respective markets. Many folks rely on mobile apps for shopping and entertainment needs. Classified Concepts can help! (@classconcepts)

Help your advertisers understand the importance of mobile:

–          65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)

–          67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)

–          24% of U.S. adult iPhone users and 21% of Android users have used a shopping application in the past three months (Source: Forrester, 2011)

–          Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)

–          1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011)

Follow me on twitter! @aprildauzat

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