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Holiday Ecommerce spending expected to increase 14.3% vs 2009

November 19, 2010

Whether we want to face it or not, the holidays are here! For some, this brings thoughts of sugar plums dancing around and for others, especially in the retail industry…it means it’s time to shift into high gear. Retailers count on the holiday season to represent about 35-40% of their total yearly revenue. No pressure on the folks in the advertising industry to help make that happen! And if multi-media companies, like newspapers, want to help their retail clientele – they need to talk e-commerce.

“Holiday shopping is ideally suited to the Internet,” said Jeffrey Grau, principal analyst at eMarketer. “Consumers appreciate the convenience and product selection online, as well as the abundance of resources available for finding good deals, especially for cost-conscious shoppers trying to weather the tough economy.”

E-commerce spending during the 2010 holiday season is expected to reach $38.5 billion, up 14.3 percent from 2009, marking the second straight year of double-digit e-commerce growth, according to a new forecast from eMarketer. Strong online holiday sales will push annual e-commerce sales to $162.4 billion for full-year 2010, up 12.7 percent over 2009.

Online holiday sales will represent 23.7 percent of online retail sales in 2010, underlining the importance that November and December have on retailers’ annual e-commerce sales. This is a good reminder to newspapers to educate their retail customers on this season’s trends, and incorporate online and mobile into their advertising buy.

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