Remembering the power of print
According to Jim Chisholm, writer for News & Tech, Print advertising remains critical for newspapers, and is expected to represent 80% of total revenues in the foreseeable future. “Newspapers are not dying. They are just slow to wake up”.
While digital advertising is a must to remain relevant in today’s world, newspapers (and their advertisers) should not lose sight of the power of print – that no other medium in any given market can outweigh the value of the daily newspaper.
So what is your newspaper company doing to grow the core business? Are you offering tools to keep your readers engaged in the print product? At Classified Concepts, we offer online, mobile (text and Apps), and OF COURSE…print solutions. Our management team is comprised of former advertising managers, a huge factor in how we create and implement products, and the level of service we provide. From Open House and Garage Sale locator maps to classified texting solutions, we’ve helped many newspapers build revenue and reader engagement, while never losing sight of the value of print.
Source: Read Jim’s article here.