WCAA – Fresh outlook, innovative ideas….cutting edge technology
It’s my first WCAA conference, and I have to tell you – it’s only day one and I’m already impressed! The conference is led by Bill Cummings of Freedom Communications and the room is full of talented individuals – Wall Street Journal, NAA, Legacy.com and many more. Ideas are flowing and the main focus… how to take newspapers (or multi-media companies) around the next turn (social media, mobile, content/staying relevant, engaging younger audiences/current audiences, self-serve, and measuring true ROI). I can’t wait to see what Bill and the WCAA gang will bring to the table as the week progresses.
– “share” button on all ads to post on reader’s Facebook page
– Obituaries going mobile (ask Legacy)
– Tweeting ads (general feed) – make sure information is RELEVANT to your followers (or you won’t have any followers who are truly interested in your advertisers message)
– Self-serve – 73% of advertisers up sell themself on a self-serve platform
Gotta get back to the conference. More later!