Classified Concepts Scoops Award
The app, which enables newspaper advertisers to reach readers via their smartphones, received a silver in the ‘Best Use of Technology’ category.
Only recently released into Apples ‘Appstore‘ the program is already proving popular with newspapers as it adds yet another dimension to their classified advertising. Free for readers to download, the app displays locally advertised sales on an interactive map and allows the user to find out more information and plan routes incorporating multiple sales.
The app can be customized to match newspaper livery and includes space for additional advertising within the various screens. The app is an upsell opportunity for advertisers who are using print, online and mobile locator maps. Because the app uses newspaper’s live listings, it guarantees that users will see current and local sales, unlike several available ‘national’ apps.
“This iPhone application puts newspapers and their advertisers in touch with a young, fast growing audience who not only consult online and print media, but like to have a wealth of information on the move,” revealed April Dauzat, Client Services Consultant for Classified Concepts. “This is a great opportunity for our clients to tap into another new revenue stream which has an increasingly bright future,” she continued.