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Get a piece of the hyper-local pie

August 20, 2010

Over the years, newspapers have been known as ‘the big giant’. While total reach is very  important, it has become increasingly important and almost imperative that newspapers think local…make that hyper-local. In today’s world there is an increased need for community based journalism (and advertising), if newspapers don’t embrace it, others will.

Officials at AOL have just confirmed the launch of the 100th Patch site. The project, an effort to roll out hyper-local news sites — particularly in areas where newspapers have struggled or have been abandoned. Check out more by clicking here.

Gannett Company, Inc (a publisher with interests in newspapers including USA Today, television and the internet) is also joining in the fun. Gannett announced that they plan to launch 100 hyper-local sites across the US in a partnership with HighSchoolSports.com. A smart move, when you consider the level of support from fans in each community — sometimes rivaling that of professional level sports! Read more at www.adweek.com.

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