Strictly Classified

Newspapers show proof of entering new era

aprildauzat — Fri, 19 Apr 2013 23:55:32 +0000

According to the Newspaper Association of America, newspaper circulation grew in 2012 for the first time in a decade due to paid digital subscriptions. The Los Angeles Times reports that newspapers generated $10.4 billion in circulation revenue in 2012, a 5% increase over the previous year. It was the first gain since 2003, as more consumers read newspaper content on desktops, tablets and cellphones. While this increase in circulation certainly isn’t making up for the overall revenue losses that newspapers have experienced over recent years, it is a move in the right direction. Read more here.

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How to Make the Most Out of Open House Weekend

aprildauzat — Mon, 01 Apr 2013 20:55:01 +0000

Are you prepared to drive revenue and readership with this once a year opportunity? If not, we’re here to help! Take 25 minutes to learn from a newspaper that has made Nationwide Open House Weekend a huge success!

Don’t forget to grab the slideshow to share with your team.

A picture is worth a thousand words

aprildauzat — Tue, 26 Mar 2013 23:04:26 +0000

In today’s competitive advertising market, newspaper ad representatives need to be the resource that their advertisers can’t do without. This means understanding their business and providing them with helpful information in addition to helping them with their marketing campaign. Sharing helpful tips with your advertiser will undoubtedly aid in the sales process. One example of this is in the real estate arena:

- Taking and sharing photos increases the sale price of a home

Interior photos by 3.9%
Exterior photos by 1.9%

- While adding photos can increase the sale price of a home, it will actually result in a longer sales cycle. This is because there is more for potential buyers to sort through. This also helps to deliver a more qualified and interested buyer.

- Brokers and photographers agree that the most important thing to do when selling a home is to de-clutter and de-personalize the home.

Are you currently supporting this information by offering your Real Estate Advertisers the ability to easily add photos to their campaign? At Classified Concepts, we specialize in supplying our newspaper partners with multimedia programs to help their advertisers sell more homes at a higher price. Contact us today to find out more about our print, online and mobile application solutions!

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Newspapers: ‘game on’ in mobile!

aprildauzat — Tue, 05 Mar 2013 19:52:13 +0000

Smartphone penetration has hit some 125 million U.S. consumers, according to Borrell Associates, with tablets in the hands of about 50 million more. Advertisers turn to you to help them expose their goods and services to the masses. Readers turn to you for the latest and greatest information and deals. The audience is there, so what are you doing to capture this audience? I have one word for you. ENGAGEMENT.

For example, supplying your audience with a Real Estate mobile application is one thing, but incorporating user engagement tools such as mapping, sharing components, GPS search options, alert notifications, and social media tools is quite another. Give your audience what they want, and consequently, you’ll make your advertisers happy as well.

Want to know more about our reader engagement tools, such as our Home Search mobile application, Garage Sale mobile application and more? Contact us today!

At Classified Concepts, we’re more than just a multimedia partner; we help you put revenue on the map!

For multimedia industry news and fun tidbits, follow me! @aprildauzat

Texting, texting and more texting

aprildauzat — Mon, 25 Feb 2013 21:52:56 +0000

Reblogged from Strictly Classified:

Phone companies earn between $60-70 billion annually on texting fees! Are you tapping into this ever-growing pool of modern communication?

If your newspaper is interested in growing younger audiences (who isn't?) then you probably already have a solid mobile plan in place. And if you don't, chances are you're working hard to develop one! Classified Concepts can take any newspaper to the next level with our texting/mobile products.

Newspapers are not at a loss for words!

aprildauzat — Tue, 29 Jan 2013 18:36:52 +0000

Over the past 9-ish years, major newspapers have decreased the length of the average article by as much as 86%. Of course, this type of change doesn’t just happen without reason. Many papers are realizing the behavioral tendencies of their readers and understanding how to best serve the valuable information they yield. Understanding that readers only spend about 20 minutes engaged in their product is key.

So what about your advertisers? Do you understand what they expect? Do you know how to keep them coming back for more? Ask them.

Classified Concepts creates compelling mobile, online and print campaigns to keep readers engaged and advertisers happy! Find out more.

For industry news and fun tidbits, follow me! @aprildauzat

Happy Holidays from Classified Concepts!

SV — Tue, 18 Dec 2012 18:33:54 +0000

HAPPY HOLIDAYS FROM CLASSIFIED CONCEPTS!

From everyone at Classified Concepts, please accept our best wishes, and we’ll see next year.
Enjoy!

From all of us at Classified Concepts,
Peter, Jesse, April, Eric and Tina
www.classifiedconcepts.com
866.955.6277 (toll free)
info@classifiedconcepts.com

What's working in mobile advertising -- and what might work in the future

RB — Fri, 16 Nov 2012 16:26:52 +0000

Reblogged from GigaOM:

As Mary Meeker, the Queen of the Internet, made clear earlier this year, mobile is on the wrong side of a monetization gap. While consumers are spending more and more time on mobile devices, advertising revenue there is still lagging well behind traditional online -- some $30 billion was spent in online advertising last year in the U.S. vs. $1.6 billion for mobile ads.

Top reasons why location is so important in mobile ad campaigns

tinam4ps — Tue, 13 Nov 2012 20:24:05 +0000

Does the mobile package you offer your retailers include a store locator (you know, one of those groovy maps that shows where to find their favorite brands)? According to Millennial Media’s November S.M.A.R.T. report (2012), there are a few compelling reasons why it should:

55% of Retail and Restaurant Advertisers indicated driving in-store traffic as one of their campaign goals.
44% of all Retail and Restaurant campaigns use a store locator in the mix.
61% of Retail and Restaurant Marketers use location-based targeting to drive in-store traffic.

If your goal is to drive traffic to your advertisers’ locations, then a map is your best bet to get them there. Classified Concepts helps newspapers across the country with their mobile, online and print location based products for Retail, Entertainment, Real Estate, Auto and Garage Sale categories. Learn more from us at www.classifiedconcepts.com.

Newspapers failing to diversify and grow younger audiences.

aprildauzat — Thu, 08 Nov 2012 19:06:54 +0000

Greg Harmon of Borrell Associates, who has been tracking readership trends for more than a decade said that “the average print reader is a female nearing 60, when the average age of the national population is 43.” He continues “The user of a newspaper website is a little less female than the print subscriber and just over 50 years old. Our research shows that print and web readers are basically the same people – and that the average age of the online newspaper audience keeps getting one year older every year.”

So how do we know that newspapers are doing a poor job diversifying their audience? Professor Rich Gordon of Northwestern University completed a study in September 2012 based on 300 of Chicago’s largest news-oriented sites. His main focus was to determine who was linking to whom so that he could better understand whether the readers of a particular news source were coming in via a third party (new audience), or simply being redirected from a sister site (existing audience).

After studying the results, it was clear that newspapers were gaining the bulk of their link-driven traffic by steering existing readers from place to place on their own sites. Specifically, he found that 81.7% of the links generating traffic for sites associated with the Chicago Tribune came from within the newspaper’s family of sites and that 80.4% of the link-driven traffic at the Sun-Times Media Group came from its corporate cousins.

There’s certainly nothing wrong with redirecting readers to various places within the same newspaper company. However, the lack of engaging new audiences can, and will, be detrimental in the end.

One example of how newspapers can leverage new and younger audiences is by linking to third party content. An example of this would be The Chicago Tribune’s ChicagoNow.Com. They aggregate content from many Chicago area bloggers covering just about any topic out there. This allows blog users to become engaged and perhaps stumble upon valuable staff generated content on the main Tribune site.

For industry news, follow me on Twitter @aprildauzat

Want to grow younger audiences via innovative and valuable mobile engagements? We can help. From Real Estate and Garage Sale apps to Shopping and Entertainment. Contact us today! info@classifiedconcepts.com