Newspapers show proof of entering new era
According to the Newspaper Association of America, newspaper circulation grew in 2012 for the first time in a decade due to paid digital subscriptions. The Los Angeles Times reports that newspapers generated $10.4 billion in circulation revenue in 2012, a 5% increase over the previous year. It was the first gain since 2003, as more consumers read newspaper content on desktops, tablets and cellphones. While this increase in circulation certainly isn’t making up for the overall revenue losses that newspapers have experienced over recent years, it is a move in the right direction. Read more here.
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How to Make the Most Out of Open House Weekend
Are you prepared to drive revenue and readership with this once a year opportunity? If not, we’re here to help! Take 25 minutes to learn from a newspaper that has made Nationwide Open House Weekend a huge success!
Don’t forget to grab the slideshow to share with your team.
A picture is worth a thousand words
In today’s competitive advertising market, newspaper ad representatives need to be the resource that their advertisers can’t do without. This means understanding their business and providing them with helpful information in addition to helping them with their marketing campaign. Sharing helpful tips with your advertiser will undoubtedly aid in the sales process. One example of this is in the real estate arena:
- Taking and sharing photos increases the sale price of a home
- Interior photos by 3.9%
- Exterior photos by 1.9%
- While adding photos can increase the sale price of a home, it will actually result in a longer sales cycle. This is because there is more for potential buyers to sort through. This also helps to deliver a more qualified and interested buyer.
- Brokers and photographers agree that the most important thing to do when selling a home is to de-clutter and de-personalize the home.
Are you currently supporting this information by offering your Real Estate Advertisers the ability to easily add photos to their campaign? At Classified Concepts, we specialize in supplying our newspaper partners with multimedia programs to help their advertisers sell more homes at a higher price. Contact us today to find out more about our print, online and mobile application solutions!
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Newspapers: ‘game on’ in mobile!
Smartphone penetration has hit some 125 million U.S. consumers, according to Borrell Associates, with tablets in the hands of about 50 million more. Advertisers turn to you to help them expose their goods and services to the masses. Readers turn to you for the latest and greatest information and deals. The audience is there, so what are you doing to capture this audience? I have one word for you. ENGAGEMENT.
For example, supplying your audience with a Real Estate mobile application is one thing, but incorporating user engagement tools such as mapping, sharing components, GPS search options, alert notifications, and social media tools is quite another. Give your audience what they want, and consequently, you’ll make your advertisers happy as well.
Want to know more about our reader engagement tools, such as our Home Search mobile application, Garage Sale mobile application and more? Contact us today!
At Classified Concepts, we’re more than just a multimedia partner; we help you put revenue on the map!
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Texting, texting and more texting
Phone companies earn between $60-70 billion annually on texting fees! Are you tapping into this ever-growing pool of modern communication?
If your newspaper is interested in growing younger audiences (who isn't?) then you probably already have a solid mobile plan in place. And if you don't, chances are you're working hard to develop one! Classified Concepts can take any newspaper to the next level with our texting/mobile products.
Newspapers are not at a loss for words!
Over the past 9-ish years, major newspapers have decreased the length of the average article by as much as 86%. Of course, this type of change doesn’t just happen without reason. Many papers are realizing the behavioral tendencies of their readers and understanding how to best serve the valuable information they yield. Understanding that readers only spend about 20 minutes engaged in their product is key.
So what about your advertisers? Do you understand what they expect? Do you know how to keep them coming back for more? Ask them.
Classified Concepts creates compelling mobile, online and print campaigns to keep readers engaged and advertisers happy! Find out more.
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Happy Holidays from Classified Concepts!
HAPPY HOLIDAYS FROM CLASSIFIED CONCEPTS!
From everyone at Classified Concepts, please accept our best wishes, and we’ll see next year.
Enjoy!
From all of us at Classified Concepts,
Peter, Jesse, April, Eric and Tina
www.classifiedconcepts.com
866.955.6277 (toll free)
info@classifiedconcepts.com
