The Western Classified Advertising Association and Classified Concepts want you to share your winning revenue and readership success stories with us for a chance to win a FULL PAGE spread highlighting your success story in Above the Fold Magazine, a personalized plaque award, and a grand prize of $500 cash. Simply answer the questions below before September 1, 2013. The best entries will be featured at the WCAA Conference in Palm Springs, CA September 22-25th where grand prize winners will be announced.
(Every entry will receive a $5 gift card) Enter today!
Americans this year are likely to spend as many hours consuming content on digital devices as the combined amount of time that they devote to gazing at TV and paging through print, according to eMarketer, a research-aggregation service.
After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes (5:09), as compared with 4:31 in 2012. If the prediction holds true, then the amount of time spent with digital media will for the first time surpass the roughly 4½ hours per day that Americans historically have watched television.
According to the Newspaper Association of America, newspaper circulation grew in 2012 for the first time in a decade due to paid digital subscriptions. The Los Angeles Times reports that newspapers generated $10.4 billion in circulation revenue in 2012, a 5% increase over the previous year. It was the first gain since 2003, as more consumers read newspaper content on desktops, tablets and cellphones. While this increase in circulation certainly isn’t making up for the overall revenue losses that newspapers have experienced over recent years, it is a move in the right direction. Read more here.
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Are you prepared to drive revenue and readership with this once a year opportunity? If not, we’re here to help! Take 25 minutes to learn from a newspaper that has made Nationwide Open House Weekend a huge success!
Don’t forget to grab the slideshow to share with your team.
In today’s competitive advertising market, newspaper ad representatives need to be the resource that their advertisers can’t do without. This means understanding their business and providing them with helpful information in addition to helping them with their marketing campaign. Sharing helpful tips with your advertiser will undoubtedly aid in the sales process. One example of this is in the real estate arena:
- Taking and sharing photos increases the sale price of a home
- Interior photos by 3.9%
- Exterior photos by 1.9%
- While adding photos can increase the sale price of a home, it will actually result in a longer sales cycle. This is because there is more for potential buyers to sort through. This also helps to deliver a more qualified and interested buyer.
- Brokers and photographers agree that the most important thing to do when selling a home is to de-clutter and de-personalize the home.
Are you currently supporting this information by offering your Real Estate Advertisers the ability to easily add photos to their campaign? At Classified Concepts, we specialize in supplying our newspaper partners with multimedia programs to help their advertisers sell more homes at a higher price. Contact us today to find out more about our print, online and mobile application solutions!
For industry news and fun tidbits, follow me!
Smartphone penetration has hit some 125 million U.S. consumers, according to Borrell Associates, with tablets in the hands of about 50 million more. Advertisers turn to you to help them expose their goods and services to the masses. Readers turn to you for the latest and greatest information and deals. The audience is there, so what are you doing to capture this audience? I have one word for you. ENGAGEMENT.
For example, supplying your audience with a Real Estate mobile application is one thing, but incorporating user engagement tools such as mapping, sharing components, GPS search options, alert notifications, and social media tools is quite another. Give your audience what they want, and consequently, you’ll make your advertisers happy as well.
At Classified Concepts, we’re more than just a multimedia partner; we help you put revenue on the map!
For multimedia industry news and fun tidbits, follow me! @aprildauzat
Phone companies earn between $60-70 billion annually on texting fees! Are you tapping into this ever-growing pool of modern communication?
If your newspaper is interested in growing younger audiences (who isn't?) then you probably already have a solid mobile plan in place. And if you don't, chances are you're working hard to develop one! Classified Concepts can take any newspaper to the next level with our texting/mobile products.